Perfecting your marketing message
Your marketing message starts with knowing the wants, fears, problems, and needs of your target market and ends by crafting a message that speaks to those problems compellingly and believably. The result is a powerful message that makes your prospect want to know more. Most small businesses are confused about their marketing message. Some think…
Tactical Marketing – Where graphic design and marketing collide!
If you don’t think graphic design is a critical element of marketing, think again! In this blog post, I explain how graphic design drives your marketing strategy effectively. The term “tactical marketing” refers to the actions a company takes to market a product. These actions include generating leads through placing ads, writing effective digital content,…
Preparation checklist for investing
Property investment is a lengthy and involved process. To ensure you have considered all that is required before making the big purchase, we’ve outlined the steps you need to take. 1. Commit yourself Investing in property must be a long term commitment in order for it to be beneficial, the very first step is to…
Your complete guide to working with a VA (Virtual Assistant)
Let’s set the scene. You love your business and things are going well. You’ve identified a need for administration or marketing assistance and have decided a Virtual Assistant (VA) is the best way to go. Great! Well done on getting your business to such a level whereby you now need some support and can afford…
Secrets to managing multiple clients
At a recent networking event, I was asked how I manage multiple clients? We were taking part in a “fun” little exercise at a marketing seminar, where we had to ask other attendees “What concerns do you have about my industry?” So, when it was my turn I told them I work as a Content…
What does a copywriter do?
Copywriters are a mixed bunch. We may slide into our offices each day with similar jobs to do. But because we come from different backgrounds and have experience within a range of industries, each copywriter brings a different story with them.. One thing we all have in common is our ability to write, edit and…
How should I write my blog? Is there a tried and tested format?
Great question! I am glad you asked! Creating brilliant blogs for your business is not as simple as writing some words and publishing online. In order to write blogs that people want to read, and that consistently achieve good SEO results, you need to think about the way you format each blog. This means thinking…
HOW SAFE ARE YOU REALLY??
HOW SAFE ARE YOU REALLY?? We have all seen the pictures of people doing stupid (& life threatening!) tasks – we laugh and wonder how they could be so stupid! Do you think they do it this way because no one said don’t do it or “its always been done this way” or “she’ll be…
“Change” and the impact on Business
It is often a stressful time for people when change occurs. I will outline the reasons for this. You will gain awareness which will be of support, to you personally as well as professionally. Understanding Change To understand change and its impact, we refer to Elizabeth Kubler Ross’s model of the grief process (below). From…
What Google Accounts do I need for my website?
When managing a website, Google Accounts are your best friend. Using them properly gives you valuable feedback from Google itself about the state of your website and SEO. This feedback will allow you to improve your site and in turn convert more clients, and it is all totally free. All you need is a Gmail…