Public relations spans a broad array of tactics and strategies. As such, what any two PR campaigns looks like in actual practice can be vastly different depending on its goals.
PR describes the actions a business takes to shape perceptions of its brand and develop relationships with its customer base, target audience, partners, and other important stakeholders.
From old-school media placements to hospitality event planning, PR earns trust, establishes valuable relationships, and builds brand awareness, all while collaborating with content and social media marketing, but with lower costs than traditional advertising.
7 Basic Examples of PR Tactics (Including Some You Might Not Have Considered)
Companies sometimes see PR as a limited box of tactics without stepping outside the lines. However, by doing this, your opportunities and ability to connect with audiences will be limited. Here are some of my favourite tried and tested PR tactics to try.
Press releases are a tried-and-true, cost-effective media relations tool. Placements in news publications, blogs, websites, and magazines are viewed as trustworthy, and building trust is a key goal of marketing.
From small fundraisers or virtual conferences to corporate golf days, events are an effective way of growing your brand community, increasing brand awareness, and developing partnerships, which are all essential goals of public relations.
Affiliate Marketing & Partnerships
One way to grow your audience is to leverage someone else’s. Kill two birds with one stone and help promote another company while still marketing your own. Give a free gift or some form of advertisement for the company you are collaborating with and have them do the same. People will be more willing to pay attention to an advertisement if it is for a different company than the one they are currently shopping at. Also, you are doing a good deed helping out another fellow startup or small business. Give and you shall receive.
Work with a charity
Emotion plays a big part in marketing. There are many ways to do this including:
- A certain percentage of every sale goes to a specific charity.
- For every product that is purchased, donate the same amount of money to charity.
- Give your customers the chance to donate to charity through the checkout process.
Regardless of with option you use, partnering with a charity is a great way to spread more brand awareness, build your network and most importantly, do something good for the world!
Letters to the Editor
If building support for a cause or issue is part of your organisation’s goals, a letter to the editor of your local newspaper (or newspapers in areas you serve) can be highly effective. These can be written on behalf of your organisation, or by members advocating for your position.
Pop Up Shops and market stalls
Pop-up shops and market stalls aren’t just an effective way to capitalise on cheap retail space or seasonal shopping trends; they can also be an effective means of earning media coverage.
Good, old-fashioned print collateral still has tons of value. If you have a physical presence, leaving people with information they can take with them is a useful way of ensuring they come back.
Managing Director / Lecturer / Author - Red Ivy Tactical Marketing Agency
Let me introduce myself... I'm an AMI Certified Practicing Marketer and General Manager of Red Ivy Tactical Marketing Agency, Perth’s first specialist tactical marketing agency. Being an innovative, articulate, and detail orientated individual with a strong background in marketing, corporate communications, and graphic design I bring to the table more than 18 years of experience, a superior work ethic and a passion for the development of results-driven marketing through action-based tactics and tactical marketing strategies.
I've worked with some of the biggest names in the UK and Australia. I'm highly experienced in multiple industries including tourism, hospitality, retail, corporate, financial, medical, and agricultural. My past and present client list includes Heathrow Airport, Dixons International PLC, PC World, James Cook University, Alacer Gold, and Joondalup Resort. From 2009 to 2011 I was the volunteer editor of the Chapman Valley Newspaper and am currently WA State Chair for the Australian Marketing Institute.
I have proven expertise in the development of strategic brand and marketing plans, business and marketing strategies, visual & written communications, training materials, printed & electronic process guides, project impact mapping, and other proactive products and services.
Along with an Associate Degree in Business, Cert IV in Vocational Training and Post Grad in Environmental Management, in 2018 and 2019 I was awarded the Griffith University Award for Excellence for work on my Master of Marketing Program. In March 2020, I was admitted to the Golden Key International Honour Society.
My company, the Red Ivy Tactical Marketing Agency is poised to change the way Australian businesses market themselves, with more emphasis on the activities needed to execute their marketing plan to meet their objectives while still addressing the strategic side of marketing their business resulting in successful, results-driven marketing that works as hard as you do!.
The team at Red Ivy Tactical Marketing have proven expertise in the development of strategic brand and marketing plans, marketing materials, brochures, on-line content, editorials, training materials, product manuals, printed & electronic process guides, and other proactive products.