Perfecting your marketing message

Managing Director / Lecturer / Author - Red Ivy Tactical Marketing Agency

Your marketing message starts with knowing the wants, fears, problems, and needs of your target market and ends by crafting a message that speaks to those problems compellingly and believably. The result is a powerful message that makes your prospect want to know more. Most small businesses are confused about their marketing message. Some think…

Tactical Marketing – Where graphic design and marketing collide!

Managing Director / Lecturer / Author - Red Ivy Tactical Marketing Agency

If you don’t think graphic design is a critical element of marketing, think again! In this blog post, I explain how graphic design drives your marketing strategy effectively. The term “tactical marketing” refers to the actions a company takes to market a product. These actions include generating leads through placing ads, writing effective digital content,…