Shouldn’t your marketing professional actually be trained in marketing?

Managing Director / Lecturer / Author - Red Ivy Tactical Marketing Agency

Before anyone is declared proficient in marketing, they first need to learn the discipline. You need a qualification to be qualified. It’s a reasonable prerequisite, is it not? If someone is touting themselves as an expert in the discipline of marketing, you would expect them to have a qualification in the subject. The reality is…

Tactical Marketing – Where graphic design and marketing collide!

Managing Director / Lecturer / Author - Red Ivy Tactical Marketing Agency

If you don’t think graphic design is a critical element of marketing, think again! In this blog post, I explain how graphic design drives your marketing strategy effectively. The term “tactical marketing” refers to the actions a company takes to market a product. These actions include generating leads through placing ads, writing effective digital content,…