5 Super Simple Tips To Stop Wasting Your Google Ads Budget
7 examples of basic PR Tactics (Including some you may not have thought of)
Public relations spans a broad array of tactics and strategies. As such, what any two PR campaigns looks like in actual practice can be vastly different depending on its goals. PR describes the actions a business takes to shape perceptions of its brand and develop relationships with its customer base, target audience, partners, and other…
How Small Business Owners Can Use LinkedIn Effectively
LinkedIn is a one of those social media platforms that many local business owners seem unsure about how to use effectively. Is it meant to be purely professional? Should it be used for more casual discussions and personal sharing? Who should you connect with? Who shouldn’t you connect with? How often should you post? So.…
Why Keyword Research Is So Important
Rеаѕоnѕ to Keep Yоur Drіvеwау Clеаn
Tаkіng care оf уоur driveway may be the last thіng оn уоur mind whеn уоu fіrѕt mоvе іntо a nеw home. Driveways are a funсtіоnаl ѕрасе created mainly for vehicles, and to most hоmеоwnеrѕ, thеіr рurроѕе outweighs their аеѕthеtіс value. But drіvеwауѕ nееd tеndеr lоvіng саrе аѕ muсh аѕ your hоmе needs maintenance аnd improvement.…
Shouldn’t your marketing professional actually be trained in marketing?
Before anyone is declared proficient in marketing, they first need to learn the discipline. You need a qualification to be qualified. It’s a reasonable prerequisite, is it not? If someone is touting themselves as an expert in the discipline of marketing, you would expect them to have a qualification in the subject. The reality is…
Perfecting your marketing message
Your marketing message starts with knowing the wants, fears, problems, and needs of your target market and ends by crafting a message that speaks to those problems compellingly and believably. The result is a powerful message that makes your prospect want to know more. Most small businesses are confused about their marketing message. Some think…