5 Super Simple Tips To Stop Wasting Your Google Ads Budget

Google Ads Specialist - Cutting Edge Digital

As a small business owner, do you feel like you’re throwing your money down the drain when it comes to Google Ads? Stop wasting your money on Google Ads with these 5 quick tips now! Google Ads Tip #1 – Switch from AdWords Express To Google Ads If you don’t know what you’re doing when…

7 examples of basic PR Tactics (Including some you may not have thought of)

Managing Director / Lecturer / Author - Red Ivy Tactical Marketing Agency

Public relations spans a broad array of tactics and strategies. As such, what any two PR campaigns looks like in actual practice can be vastly different depending on its goals. PR describes the actions a business takes to shape perceptions of its brand and develop relationships with its customer base, target audience, partners, and other…

Why Keyword Research Is So Important

Founder of The SEO School - The SEO School

You know that camping trip when you don’t have the right gear.  It’s OK at the start, but the further along you go, the more frustrating it is, the more evident the shortfalls and the less enjoyable the whole exercise is. SEO is a bit like that.  The better equipped you are and the more…

How to Get Rid of Cobwebs.

At certain times of the year, cobwebs can become out of control. ??? Yes, they are a natural part of life, however, they can become a nuisance when they begin to overtake an outdoor area. Windows can become clogged up and sitting areas can become an eyesore. It can also become a huge issue for…

Rеаѕоnѕ to Keep Yоur Drіvеwау Clеаn

Tаkіng care оf уоur driveway may be the last thіng оn уоur mind whеn уоu fіrѕt mоvе іntо a nеw home. Driveways are a funсtіоnаl ѕрасе created mainly for vehicles, and to most hоmеоwnеrѕ, thеіr рurроѕе outweighs their аеѕthеtіс value. But drіvеwауѕ nееd tеndеr lоvіng саrе аѕ muсh аѕ your hоmе needs maintenance аnd improvement.…

Shouldn’t your marketing professional actually be trained in marketing?

Managing Director / Lecturer / Author - Red Ivy Tactical Marketing Agency

Before anyone is declared proficient in marketing, they first need to learn the discipline. You need a qualification to be qualified. It’s a reasonable prerequisite, is it not? If someone is touting themselves as an expert in the discipline of marketing, you would expect them to have a qualification in the subject. The reality is…

Perfecting your marketing message

Managing Director / Lecturer / Author - Red Ivy Tactical Marketing Agency

Your marketing message starts with knowing the wants, fears, problems, and needs of your target market and ends by crafting a message that speaks to those problems compellingly and believably. The result is a powerful message that makes your prospect want to know more. Most small businesses are confused about their marketing message. Some think…