7 examples of basic PR Tactics (Including some you may not have thought of)

Managing Director / Lecturer / Author - Red Ivy Tactical Marketing Agency

Public relations spans a broad array of tactics and strategies. As such, what any two PR campaigns looks like in actual practice can be vastly different depending on its goals. PR describes the actions a business takes to shape perceptions of its brand and develop relationships with its customer base, target audience, partners, and other…

5 Reasons Why Graphic Design Is More Important To Your Business Than You Think

Managing Director / Lecturer / Author - Red Ivy Tactical Marketing Agency

“A picture is worth a thousand words” is becoming increasingly true in the world of digital content marketing. Visual content marketing has proven time and again to increase followers, readers, leads, clients, and revenue. It’s no surprise that humans are a very visual species: think about the last time you bought a bottle of wine,…

Tactical Marketing – Where graphic design and marketing collide!

Managing Director / Lecturer / Author - Red Ivy Tactical Marketing Agency

If you don’t think graphic design is a critical element of marketing, think again! In this blog post, I explain how graphic design drives your marketing strategy effectively. The term “tactical marketing” refers to the actions a company takes to market a product. These actions include generating leads through placing ads, writing effective digital content,…