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LinkedIn Company Page Set Up Workshop

Organiser: Business Station
13 February 2020, Thursday
12:30 pm - 2:30 pm


LinkedIn Company Page Set Up Workshop

Presented by Jo Saunders

People connect with people, but people follow brands. Pages on LinkedIn create a hub for your team and content, and can be used to increase search engine optimisation.

“I attended Jo’s session “How to Use a LinkedIn Company Page to Reach Your Ideal Clients” at Social Media Marketing World 2018. Her suggestions were insightful, quantifiable, and (best of all) actionable. It was clear that Jo has expertise the rest of us should heed. Her presentation was organized and sequential, and she was confident and engaging on stage.”


Jo Saunders will show you how to set up, optimise, and manage your company presence on LinkedIn, to increase brand exposure, team and network engagement and become an employer of choice.


You will learn how to:
1. set up, brand and optimise your Page
2. connect to your Page
3. share content to match your message and mission
4. amplify your content to reach your network
5. measure success with analytics


This session is suitable for marketing staff and business owners who want to understand how to use a Company Page in your marketing strategy.

This workshop is brought to you by Business Station and AusIndustry under the ASBAS Digital Solutions Program


In the era of social business, to be found, remembered and chosen it is important to build visibility, establish authority and earn influence in the connected economy. And you don’t want ‘social media’ to become another time-consuming chore on your growing to-do list!

Jo Saunders is a leading international LinkedIn expert, marketing strategist and social media educator who has been helping people connect and communicate since the early 90s, through pen and paper, events and social media.

Known as Australia’s LinkedIn Demystifier, Jo guides individuals and teams through the complexities of LinkedIn and social marketing tools, to communicate your brand message, showcase your talent, build thought leadership and relationships.

With over 20 years experience in event management and marketing, she has designed events, content and communication strategies for Australian and international events, organisations and businesses.

Jo has spoken on local, international and virtual stages, and has trained thousands of people around the world. She was named one of the top 200 LinkedIn practitioners in the world, one of the 2019 Top 50 Social Media Marketing Influencers by TopRank Marketing and #2 LinkedIn Expert in Asia Pacific for 2018 by the Social Media Marketing Institute.

She is the co-author of ‘Get Good or Get Off – A Guide to Getting it Right on Social Media’, and co-host of #LinkedInLocalPerth and video series #TheLinkedInCouch


Business Station
(08) 9398 6333
Stirling Business Centre
45 Delawney Street
Balcatta, 6021
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08 9240 2393