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The Power of Instagram for Business

Organiser: Business Station
21 February 2020, Friday
2:30 pm - 4:30 pm



This is a beginners’ workshop which will take you through a step-by-step guide on how to use Instagram for your business or professional brand.
With 1 billion active monthly users worldwide, there is no limit to the success that your business can achieve on Instagram.
Whether you provide a product or service, you will learn how to market your brand effectively, find and connect authentically with your target audience and how to turn your Instagram followers into customers!

What we will cover:
– Why use Instagram for your business
– How to optimise your Instagram profile
– How to craft your bio
– Where hashtags fit in
– How to create quality content
– Connecting with your ideal customers
– How the algorithm works
– Understanding Instagram insights
– Tips, tricks & tools to help you out & save you time.

This workshop is brought to you by Business Station and AusIndustry under the ASBAS Digital Solutions Program.


Kasia McNaught is a passionate digital marketer and communications consultant with over 13 years of experience working with businesses across digital, traditional and outdoor media.

In July 2016, Kasia founded McNaught Media, a boutique digital marketing consultancy specialising in social media management and content creation.

She manages client campaigns and provides digital literacy training to business owners through individual and group coaching.

Kasia was born in Johannesburg, South Africa and migrated to Perth with her family in 2001. She was the recipient of an academic and music scholarship for Penrhos College, where she completed TEE in 2003. Kasia was a student at UWA and graduated in 2006 with a Bachelor of Arts, majoring in Italian.

Kasia’s LinkedIn Profile: https://www.linkedin.com/in/kasia-mcnaught/


Business Station
(08) 9398 6333
Integrity Business Centre
67 Howe Street
Osborne Park, 6017
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