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SEO Essentials Workshop for Small Business – Part 1 (SEO Fundamentals) presented by Karen Dauncey
ABOUT THE WORKSHOP
SEO Essentials Workshop for Small Business – Part 1 (SEO Fundamentals)
As Google continues to dominate the search landscape in Australia with over 40,000 searches per second, your business needs to be a position where it can get found online otherwise you are going to be missing out on business from people who need you!
Are you confused by SEO and can’t work out if it’s the right solution for your business? Have you tried to rank your website on Google but you are still floundering on the 5th page of Google for the keywords you are trying to target? Do you know if you are targeting the right keywords in your SEO that your potential customers would be using to find a business like yours? Stop being the best kept secret in town and learn how to get found online through Google.
In the first two-hour workshop you will learn the fundamentals for SEO for small business including:
– What is SEO and is it the right solution for your business?
– What your customers are actually searching for on Google that is relevant to your business
– How to use keywords on your website to help it rank better.
– Using Google My Business to benefit your business.
– Overview of how to optimise your website to increase your rankings.
– How to measure your traffic using Google Analytics.
We’ll break for lunch and a brain break before commencing part 2 of the workshop. Please note you need to book both workshops to attend this event.
This workshop is brought to you by Business Station and AusIndustry under the ASBAS Digital Solutions Program.
ABOUT THE PRESENTER
Karen Dauncey has over 16 years of experience as a digital marketing consultant. She specialises in helping businesses get found online primarily through Google using Search Engine Optimisation (SEO) and Google Ads.
As the director and founder of Blue Cherry Online Marketing, Karen has optimised over 500 websites, managed millions of dollars’ worth of spend on Google Ads and has a solid understanding of the constantly-shifting industry of online marketing. This gives her a unique advantage when it comes to being able to recommend the right online marketing strategies for your business.
Karen has attended search engine conferences in London, Stockholm, Adelaide and Sydney, and was also invited to attend a pilot Business Coaching Course at Google’s Head Office. She has a Diploma in Marketing from the Chartered Institute of Marketing in the UK and is currently an advisor for the Business Station delivering workshops and advisory via the ASBAS program.
She has spoken at Big Digital Adelaide and on the digital marketing panel at the WA Tourism Conference and regularly runs SEO workshops for the SBDC on behalf of Stirling Business Association. She is in the process of writing two online courses to help business owners get found online using Google Ads and SEO.
You can connect with her below:
Facebook Group: https://www.facebook.com/groups/getfoundonlinetoday/
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