Managing Director / Lecturer / Author
Let me introduce myself... I'm an AMI Certified Practicing Marketer and General Manager of Red Ivy Tactical Marketing Agency, Perth’s first specialist tactical marketing agency. Being an innovative, articulate, and detail orientated individual with a strong background in marketing, corporate communications, and graphic design I bring to the table more than 18 years of experience, a superior work ethic and a passion for the development of results-driven marketing through action-based tactics and tactical marketing strategies.
I've worked with some of the biggest names in the UK and Australia. I'm highly experienced in multiple industries including tourism, hospitality, retail, corporate, financial, medical, and agricultural. My past and present client list includes Heathrow Airport, Dixons International PLC, PC World, James Cook University, Alacer Gold, and Joondalup Resort. From 2009 to 2011 I was the volunteer editor of the Chapman Valley Newspaper and am currently WA State Chair for the Australian Marketing Institute.
I have proven expertise in the development of strategic brand and marketing plans, business and marketing strategies, visual & written communications, training materials, printed & electronic process guides, project impact mapping, and other proactive products and services.
Along with an Associate Degree in Business, Cert IV in Vocational Training and Post Grad in Environmental Management, in 2018 and 2019 I was awarded the Griffith University Award for Excellence for work on my Master of Marketing Program. In March 2020, I was admitted to the Golden Key International Honour Society.
My company, the Red Ivy Tactical Marketing Agency is poised to change the way Australian businesses market themselves, with more emphasis on the activities needed to execute their marketing plan to meet their objectives while still addressing the strategic side of marketing their business resulting in successful, results-driven marketing that works as hard as you do!.
The team at Red Ivy Tactical Marketing have proven expertise in the development of strategic brand and marketing plans, marketing materials, brochures, on-line content, editorials, training materials, product manuals, printed & electronic process guides, and other proactive products.